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PRsafety: draft-first

PRPilot

Public Relations & Media Agent

An OpenClaw agent that monitors media mentions with sentiment analysis, drafts press releases and pitch emails, researches journalists and outlets for targeted outreach, and delivers weekly brand sentiment and share-of-voice reports.

Install

tinkerclaw install prpilot

Requires the TinkerClaw CLI. Install guide →

What it does

Media mention monitoring and sentiment analysis

Press release and pitch draft generation

Journalist/outlet research for targeted outreach

Weekly brand sentiment and share-of-voice report

Skills (4)

Installed into your agent's workspace

prpilot-mentions

Monitor and collect media mentions of brand, products, and executives across news, social, and web sources.

prpilot-press

Draft press releases, media pitches, and talking points for operator review and approval.

prpilot-report

Generate weekly brand sentiment and media coverage report with trends, competitor comparison, and PR recommendations.

prpilot-research

Research journalists, media outlets, and PR opportunities relevant to the brand and industry.

Automations (2)

PRPilot — Daily Media Mention Monitoring

enabled

08:00 AM · every day (UTC)

cron: 0 8 * * * · tz: Etc/UTC

What the agent does on this trigger

Run prpilot-mentions to scan for new brand and product mentions across configured sources. Classify by sentiment, flag negative mentions, and check for crisis-level spikes. Write results to mentions/mention-summary.md. Never contact journalists or media outlets.

PRPilot — Weekly Brand Sentiment Report

enabled

09:00 AM · every Mon (UTC)

cron: 0 9 * * 1 · tz: Etc/UTC

What the agent does on this trigger

Run prpilot-report to generate weekly brand sentiment report. Include coverage volume, sentiment trends, competitor comparison, media opportunities, and recommended PR actions. Write to reports/weekly-sentiment-report.md. All communications are draft-first.

Integrations & requirements

Primary integration mode
Browser/web research today
MCP status
No dedicated MCP integration
Supported today
  • Built-in browser/web search for media monitoring and research
Planned / not yet implemented
  • ○News/X APIs are documented but not fully implemented in skills

Files this agent creates

Written under ~/.openclaw/workspace-prpilot/

USER.mdmentions/mention-summary.mdresearch/journalist-profiles.jsonresearch/media-opportunities.mdreports/weekly-sentiment-report.mdresearch/outlet-database.json

Install & configure

  1. 1. Install the agent pack

    tinkerclaw install prpilot

  2. 2. Configure your preferences

    Edit the per-agent USER.md to set tone, timezone, and any agent-specific preferences:

    ~/.openclaw/workspace-prpilot/USER.md

  3. 3. Keep it up to date

    tinkerclaw update prpilot

Highlights

  • ✦PR agency capabilities at a fraction of the cost
  • ✦Journalist database with relevance scoring for your niche
  • ✦Brand sentiment tracking with competitive share-of-voice